Search Engine Optimization Glossary
We believe in education and teaching our clients. Below you will find many of the SEO terms used by search engines and SEO techs so you can understand better what are we referring to in our reports, discussions, and proposals.
ALT TEXT – HTML attribute that provides alternative text for images. Search Engine spiders or robots can read ALT text but not the images.
BANNER EXCHANGE – A network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate usually 1:2) into ads to be displayed on other sites.
BUTTON EXCHANGE – Network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
DEEP LINKING – linking to a web page other than a site’s index or main page.
DESCRIPTION TAG – A HTML tag used on the web page to provide a description for search engine listings.
DOORWAY PAGE – A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content. Usually dynamic pages are provided with a doorway page.
FFA – Free-for-all links list
INBOUND LINK – A link from a site outside of your site.
KEYWORD – A word used in a search engine to perform a search. It’s necessary for the site content to be keyword heavy (but not too heavy!).
KEYWORD DENSITY – Keywords as a percentage of indexable text words.
KEYWORDS TAG – META tag used to define the primary keywords of a Web page.
LINK POPULARITY – A measure of the quantity and quality of sites that link to your site.
MANUAL SUBMISSION – Adding a URL to the search engines individually by hand and not automatically.
META TAG GENERATOR – Tool that will output META tags based on input page information.
META TAGS – Tags to describe various aspects about a Web page.
OUTBOUND LINK – A link to a site outside of your site.
PAY PER CLICK SEARCH ENGINE – Search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.
PAGE VIEW – The single instance of a web page being viewed by a user. Useful for measuring web site traffic popularity.
PAGERANK – The name given to Google’s method of ranking pages according to a number of factors such as link popularity. The Pagerank will display as a number out of 10 in a green bar of the Google Toolbar whenever you visit a website.
RANKING – Term used to describe the relative position of a webpage in any search engine results. The higher, the better of course.
RECIPROCAL LINKS – Links between two sites, often based on an agreement by the site owners to exchange links.
SEARCH ENGINE OPTIMIZATION – The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
SEARCH ENGINE SPAM – Excessive manipulation to influence search engine rankings.
SEARCH ENGINE SUBMISSION – The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
SERP – Search engine result page.
SPIDER – A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It’s called a spider because it crawls over the Web. Other terms for these programs are webcrawler and robots.
SUBMISSION – the process of informing a search engine or index of the existence of your website. Not required for many search engines, since Google will most likely find your site first.
TEXT LINK EXCHANGE – Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
TITLE TAG – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
TRAFFIC – This refers to the visitors that visit a website.
URL – Location of a resource on the Internet.
WEB RING – a means for navigating a group of related sites primarily by going forward and backward.