Viral Marketing

Viral Marketing is a term used to describe any advertising online that relies primarily on word of mouth to gain brand recognition. While highly unpredictable, Viral Marketing can create the kind of product or service explosion many companies need to grow. Grafique offers many Viral Marketing solutions that will not only create conversions, but will boost your Search Engine visibility and get people talking about your company.

Our Strategic Atlanta Viral Marketing Process:

Step 1 – Strategy
Our team of Viral Marketing experts will deploy an overall strategy that targets the key demographics and geographics of your target audience.

Step 2 – Application Creation
Our designers and developers will create a microsite, widget, video, etc… that has a stickiness and shock value which will generate the user interaction to help spread the infection.

Step 3 – Pre-Launch / Viral Seeding
We will begin the social engagement process by targeting the appropriate audience on each of the Social Networking communities as determined in the Viral strategy. These identified users or “friends” can be key allies in determining the overall success of the campaign.

Step 4 – Launch of Viral Marketing Campaign
The Viral campaign is launched and all tracking features are in place. Our “Viral Grunt” team will actively start the blogging, social engagement, pay per click (where applicable) process and the Virus is now airborne.

Step 5 – Analysis
We will monitor several aspects of the Viral Campaign on a daily basis including traffic, referrers, downloads, and user reviews to maximize the success of the campaign and make the proper adjustments when needed.