About Shannon Henrici

I provide solution based SEO and marketing strategies for companies wanting to create their online presence. Today's environment has availed the opportunity for many smaller companies to stand head to head in competition with larger brands in their local markets. Having started my career in marketing and then adding the skills of online marketing strategies, has provided me the knowledge and skill set to help businesses succeed.

Three Business Lessons from Target – When a Giant Falters In the Market

What Not To Do – Courtesy of Target In November, 70 million Target customers were violated when tech criminals stole trusted personal information when they hacked into Target’s computers. Many feel Target blew an opportunity to build trust with their customers. Target’s big blunder teaches small business owners what not to do when things go [...]

By | 2017-05-22T16:22:42+00:00 June 24th, 2014|Blog, main|Comments Off on Three Business Lessons from Target – When a Giant Falters In the Market

Online Marketing Has Changed the World, the Good, the Bad and the Ugly

Not too long ago, small mom and pop stores couldn’t compete with the big guys through traditional offline marketing. People went to the big name stores advertised in magazines, television commercials, billboards, and flyers. We thought big name brands meant quality, but online marketing has changed the rules and helped to level the playing field. [...]

By | 2015-04-14T09:57:22+00:00 June 11th, 2014|main|Comments Off on Online Marketing Has Changed the World, the Good, the Bad and the Ugly

Penquin 2.0 Has Landed – Did You Get Affected?

Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites.  A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release date was yesterday afternoon, according to Matt Cutts.  This [...]

By | 2017-05-22T16:22:43+00:00 May 23rd, 2013|Blog, featured|Comments Off on Penquin 2.0 Has Landed – Did You Get Affected?

Penguin 2.0 Is Coming – What Does This Mean For Your Business?

With the latest news about Penguin 2.0 coming out soon, many are hypothesizing and trying to plan ahead for their websites. What will this update include?  Is my business safe?   Every website owner should be asking themselves these very important questions.  The best way to protect your business from any changes of Google's algorithim is [...]

By | 2017-05-22T16:22:43+00:00 May 20th, 2013|Blog, main|Comments Off on Penguin 2.0 Is Coming – What Does This Mean For Your Business?